This assignment involved creating 6 Nike style frames to represent a sport, a Nike shoe, and an associated tagline. Working with basketball and 'Full Court Ferocity,' I created a set of 6 style frames sequencing an advert, using a grungey style. The artistic direction, made to convey a sense of movement, draws from halftone and collage styles to give it a tactile, rough, papery feel within the confines of a monochromatic color pallet with one accent color. It aligns itself with the tagline ‘Full Court Ferocity’ using strong contrast and jagged, blocky shapes.
MECA&D, Fall 2023, Perpetual Play
