Created for the Center for Technology, Essex, this was an informational palm card to pass out to prospective high schoolers interested in alternative education. The goal of the pamphlet was to reimagine the CTE branding, taking the original color and shape language of their logo and expanding it into a larger brand style that could be colorful and eye-catching, something that students would find relatable and intriguing. CTE has adopted the colorways and design philosophy for further marketing designs.
Center for Technology, Essex, Fall 2022, Design & Creative Media 2