This was an in-depth project revolving around the hypothetical holding of the 2040 Summer Olympics in Casablanca, Morocco. The task was to create first. logo for the Olympics, and then build up a hybrid pitch deck and style guide for both on and off-air products in order to create a cohesive, visual system. The logo was created with the ornamentation and mural-like decoration of Casablanca's tiles and architecture, creating a modified version of the Olympic rings to bring Morocco's design into it while keeping the beauty of the original mark.
MECA&D, Spring 2025, Branding & Visual Systems
